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Principles & Practices of PPC

17th October 2023

PPC Agency or Freelance Consultant?

Deciding whether to work with a PPC agency or an individual PPC consultant depends on several factors, and can make a big difference to how effectively you’re able to succeed and scale up your paid media campaigns.

Nebstone PPC Agency Header Background

Principles & Practices of PPC

17th October 2023

PPC Agency or Freelance Consultant?

Deciding whether to work with a PPC agency or an individual PPC consultant depends on several factors, and can make a big difference to how effectively you’re able to succeed and scale up your paid media campaigns.

The differences between the service a PPC agency can offer and that which a PPC freelance consultant can offer might not be entirely obvious at first, but they’re big enough to make choosing between the two an important decision to get right. We’ll run through some of the key points to consider here…

Price

Usually an individual freelancer will be able to offer a lower price for the same service, and so if you have a lower budget, this is worth considering.

Requirements

If you’re just looking for one simple service such as Google Ads, then a freelance consultant may be more appropriate. However, if you’re looking for PPC across different platforms including search and social, then an agency might have better infrastructure to accommodate this.

Quality

An individual freelancer can often provide a more personal and quality service than a big agency if you have a lower budget and a relatively simple requirement. With bigger budgets and more complex requirements, quality may be better found with a small agency.

Scaling

If you want to be able to scale up activity significantly, moving onto additional PPC platforms and significantly upping budget in future, then it may be best using a small agency that can facilitate this growth more easily than an individual freelancer.

Queuing

If you don’t like ticketing and queuing then avoiding a big agency might best best. A smaller more personal agency or a freelancer will usually give you higher priority and care.

Author: Nebstone, 17th October 2023

After considering your budget, complexity of requirements, and future plans, you should be able to make a better decision on whether to work with a small pay per click agency or a freelance PPC consultant. It is of course possible to switch between the two, although this is usually less cost-efficient, and watching out for getting locked into long term contracts will be important.

The differences between the service a PPC agency can offer and that which a PPC freelance consultant can offer might not be entirely obvious at first, but they’re big enough to make choosing between the two an important decision to get right. We’ll run through some of the key points to consider here…

Price

Usually an individual freelancer will be able to offer a lower price for the same service, and so if you have a lower budget, this is worth considering.

Requirements

If you’re just looking for one simple service such as Google Ads, then a freelance consultant may be more appropriate. However, if you’re looking for PPC across different platforms including search and social, then an agency might have better infrastructure to accommodate this.

Quality

An individual freelancer can often provide a more personal and quality service than a big agency if you have a lower budget and a relatively simple requirement. With bigger budgets and more complex requirements, quality may be better found with a small agency.

Scaling

If you want to be able to scale up activity significantly, moving onto additional PPC platforms and significantly upping budget in future, then it may be best using a small agency that can facilitate this growth more easily than an individual freelancer.

Queuing

If you don’t like ticketing and queuing then avoiding a big agency might best best. A smaller more personal agency or a freelancer will usually give you higher priority and care.

Author: Nebstone, 17th October 2023

After considering your budget, complexity of requirements, and future plans, you should be able to make a better decision on whether to work with a small pay per click agency or a freelance PPC consultant. It is of course possible to switch between the two, although this is usually less cost-efficient, and watching out for getting locked into long term contracts will be important.

The differences between the service a PPC agency can offer and that which a PPC freelance consultant can offer might not be entirely obvious at first, but they’re big enough to make choosing between the two an important decision to get right. We’ll run through some of the key points to consider here…

Price

Usually an individual freelancer will be able to offer a lower price for the same service, and so if you have a lower budget, this is worth considering.

Requirements

If you’re just looking for one simple service such as Google Ads, then a freelance consultant may be more appropriate. However, if you’re looking for PPC across different platforms including search and social, then an agency might have better infrastructure to accommodate this.

Quality

An individual freelancer can often provide a more personal and quality service than a big agency if you have a lower budget and a relatively simple requirement. With bigger budgets and more complex requirements, quality may be better found with a small agency.

Scaling

If you want to be able to scale up activity significantly, moving onto additional PPC platforms and significantly upping budget in future, then it may be best using a small agency that can facilitate this growth more easily than an individual freelancer.

Queuing

If you don’t like ticketing and queuing then avoiding a big agency might best best. A smaller more personal agency or a freelancer will usually give you higher priority and care.

After considering your budget, complexity of requirements, and future plans, you should be able to make a better decision on whether to work with a small pay per click agency or a freelance PPC consultant. It is of course possible to switch between the two, although this is usually less cost-efficient, and watching out for getting locked into long term contracts will be important.

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Author: Nebstone, 17th October 2023

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2023-10-17T12:33:44+01:00
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