Is PPC A Good Idea For You?
Is PPC A Good Idea For You?
Pay per click is a competitive space and so if this marketing strategy is going to work for you, you need to make sure other aspects of your business are in place first and ready to give you the best foundation possible for your PPC campaigns. If the foundation isn’t there and you launch PPC campaigns prematurely, it will likely result in wasted investment with little return, even if the paid media strategy is good. You then might walk away from PPC thinking it isn’t a viable strategy, when really it’s because things just weren’t ready…
Author: Nebstone, 28th September 2023
Once you’re sure everything is ready, then it’s time to start testing PPC. And this is when you can start worrying specifically about paid media and the strategy you’re going to use, like whether you’ll start with Google Ads or another platform. Without careful strategy, campaign builds and ongoing management, you’ll likely still find budget dissapearing without return, leaving you walking away again after a few months. So make sure someone with experience, and who really cares about getting results, is looking after your PPC.
Pay per click is a competitive space and so if this marketing strategy is going to work for you, you need to make sure other aspects of your business are in place first and ready to give you the best foundation possible for your PPC campaigns. If the foundation isn’t there and you launch PPC campaigns prematurely, it will likely result in wasted investment with little return, even if the paid media strategy is good. You then might walk away from PPC thinking it isn’t a viable strategy, when really it’s because things just weren’t ready…
Author: Nebstone, 28th September 2023
Once you’re sure everything is ready, then it’s time to start testing PPC. And this is when you can start worrying specifically about paid media and the strategy you’re going to use, like whether you’ll start with Google Ads or another platform. Without careful strategy, campaign builds and ongoing management, you’ll likely still find budget dissapearing without return, leaving you walking away again after a few months. So make sure someone with experience, and who really cares about getting results, is looking after your PPC.
Pay per click is a competitive space and so if this marketing strategy is going to work for you, you need to make sure other aspects of your business are in place first and ready to give you the best foundation possible for your PPC campaigns. If the foundation isn’t there and you launch PPC campaigns prematurely, it will likely result in wasted investment with little return, even if the paid media strategy is good. You then might walk away from PPC thinking it isn’t a viable strategy, when really it’s because things just weren’t ready…
Once you’re sure everything is ready, then it’s time to start testing PPC. And this is when you can start worrying specifically about paid media and the strategy you’re going to use, like whether you’ll start with Google Ads or another platform. Without careful strategy, campaign builds and ongoing management, you’ll likely still find budget dissapearing without return, leaving you walking away again after a few months. So make sure someone with experience, and who really cares about getting results, is looking after your PPC.
Author: Nebstone, 28th September 2023
