Halo London
PAY PER CLICK ADVERTISING
Summary & Services
Halo London sell hair extensions online, largely across North America and the UK. They needed help with their AdWords account as they were struggling with traffic quality and weren’t clear what they were seeing in return for their Google Ads spend with very little reporting infrastructure in place.
We built a carefully structured set of campaigns split out by product category and geographic location in order to give us much better control over targeting and ongoing optimisation.
Results
The reorganised PPC accounts, accompanied by accurate tracking and reporting, enables continued confident investment in Google Ads, knowing we’re seeing a healthy return for the paid media spend. We’ve seen significant increase in traffic, revenue, and ROI.
