PPC In 2014
While SEO continues to face more problems and endless fighting with Penguins, Pandas, and Hummingbirds, pay per click (PPC) is going from strength to strength. As paid search continues to take market share away from [...]
The Google Display Network: Why Use It?
The Google display network enables you to advertise on relevant websites. It increases your reach through displaying your ad in multiple places rather than just in the SERPs. This sounds great on first appearance but [...]
PPC or SEO: Choosing Your Search Engine Marketing Strategy
Nowadays, selling products or services online is one of the most attractive ways to do business. But while it may seem an easy, cheap way to reach millions of customers at first, before long it [...]
PPC Advertising: 6 Common Marketing Mistakes
Creating a cost efficient, carefully targeted Pay Per Click campaign is the difference between an AdWords success story and an AdWords story that you just want to forget forever. Eradicating those common mistakes can be the [...]